I work with women every day creating beautiful makeup looks to make them look and feel their best. One thing that I notice is how critical women can be of themselves, always finding ways to describe themselves in a negative light. In my own life, I try to use affirmations to keep positive and to keep heading in the right direction. That is what inspired this campaign. Every woman is beautiful in her own way, has positive traits, and strengths. I want to empower women and encourage them to lift each other up. Instead of putting yourself down, ask yourself, “who am I”.   Only you truly know your story. You fill in the blank!

I AM ___________________